For your information Google Play has recently updated some parts of Google Play Developer Program Policy. There is one change in Metadata policy, to ensure developers create better descriptions and titles that accurately represent their app, that may need your attention:
We don't allow apps with misleading, improperly formatted, non-descriptive, irrelevant, excessive or inappropriate metadata, including but not limited to the app's description, developer name, title, icon, screenshots and promotional images. Developers must provide a clear and well-written description. We also don't allow unattributed or anonymous user testimonials in the app's description.
Some best practices for app metadata are provided:
- Highlight what's great about your app. Share interesting and exciting facts about your app to help users understand what makes your app special.
- Make sure that your app’s title and description accurately describe your app’s functionality.
- Avoid using repetitive or unrelated keywords or references.
- Keep your app’s description succinct and straightforward. Shorter descriptions tend to result in a better user experience, especially on devices with smaller displays. Excessive length, detail, improper formatting or repetition can result in a violation of this policy.
- Remember that your listing should be suitable for a general audience. Avoid using inappropriate text, images or videos in your listing and adhere to the guidelines above.
https://play.google.com/intl/en-GB/about/storelisting-promotional/metadata/
More readings about better preparing your app metadata, please check these articles:
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